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Capital Beauty

REDEFINED

As the CAPITAL of China, Beijing is the unity of tradition and modernity, conveys the temperament of order, firmness and trustworthiness, and represents the confidence, glory and dream of Chinese culture.

GLORY DREAM

CAPITAL BEAUTY: KEYWORDS OF THE DESIGN CONCEPT ARE...

Confidence
 
Peaceful, calm, simple
but nat shallow
Warmth
 
Friendly, practical, comfortable
but not exaggerated
Oriental Style
 
Unique,aesthetic,stylish
but not conservative

COLOUR AESTHETICS OF CAPITAL BEAUTY

The essence of "leaving blank" expands new reverie

MODERN SIMPLICITY

If one word can be used to describe the biggest feature of ancient Chinese painting and calligraphy culture, it must be BLANK. It can be said that the white space is the essence of the Chinese art form, a unique Oriental and very special artistic expression technique.

WARM EXPERIENCE

"Purity of Confidence" and "Warm Wisdom" are the design concepts of BAIC Group's BEIJING brand. Whether it is exteri- or design or interior design, from the per- spective of users, experience a feeling of unlimited freedom, bring positive feelings to future users, and convey the maturity and confidence of brand design from the emotional value.

Capital Beauty Redefined

BAIC brand JOY concept car interprets the design concept of CAPITAL BEAUTY. It will bring users a quiet sense of satisfaction and practical comfort. The design of “confident, warm and Oriental charm” is the beautiful vision of the BAIC brand for future travel.

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Contact us at:
Hotline: +603 5611 4546

Vehicle specifications may vary by market.
Contact your local dealer for more information.

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